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Listen: Holidays are over, and we've landed in 2007. Now, it's instance to see if you're really equipped for this year's even rougher and tougher Google AdWords tract.

If you can reply 8/10 of the later questions correctly, you're feasible braced. If you can't, you're likely active to be eaten for lunch by the more enlightened AdWords PPC sharks this yr.

Answers are at the inferior of the page. No peeking, OK?

1. Google AdWords allows the stalking phrases in ad text;

a. 'Click Here'

b. 'Start Here'

c. 'Look Here'

2. True or False? Google allows you to have a popup ad on your landing folio.

a. True

b. False

c. It depends

3. You should optimise your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the price tag of your trade goods or resource in your ad manual is;

a. Recommended by Google

b. Not recommended by Google

c. Mandatory in indisputable categories

5. Using your site's Home page as a landing folio for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, terrifically bad idea

6. What's a proven forceful way of ensuring your ad is displayed, when someone searches for your competitor's products?

a. Bid on keywords that are your competitor's name describe or products

b. Use Dynamic Keyword Insertion

c. There is no allowed way to do this

7. Which of these should you characterize the central weaknesses in the majority of today's Google ad campaigns?

a. Overbidding

b. Insufficient group of keywords to particularized Google PPC ads

c. Weak headlines

8. The #1 place of duty in Google PPC grades can oftentimes be a needy stick to aim for because;

a. It generates large traffic, but bad results when the sphere hits your landing page

b. It's commonly an unworkable location to achieve, as big advertisers have ingrained a strangle-hold on that position

c. It removes the valuable 'pre-qualification' work performed by highly developed rank competitors' ads

d. All of the above

9. Which of the successive spoken communication has investigating well-tried to be the record effective at profit-maximizing a exemplary Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Having a hunting keyword in your ad's exposition URL is established to;

a. Increase your Google ad's Quality Score

b. Decrease your Google ad's Quality Score

c. Have no event on your Google ad's Quality Score

ANSWERS

1. B. 'Start here' is allowed (the another two aren't).

2. B. False. According to Google, 'We do not permit links to landing pages that make pop-ups when users enter or walk off your platform leaf. We regard a pop-up to be any window, heedless of content, that opens in enclosure to the inspired frame.' (Yes, I do cognise location are ways in a circle this - but we're not active to parley just about 'black-hat' shove present).

3. C. Optimize for both CTR and ROI. Why? Achieving a last CTR next to slews of low-quality traffic that doesn't convert, is nonsensical. But likewise isn't having a soaring ROI and lonesome one chink a day a gamble away of case too? Solution; optimize for the permission mix of both.

4. A. Recommended by Google

5. C. Don't even think roughly speaking it. Chances are your Home leaf does not have the plain contented crucial to somebody asymptomatic as a platform page for your Google ads. Create a trim folio for each ad force instead. Don't have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor's mark autograph or products

7. B. If your ad duplication matches the keywords exactly, ferment for a significant boost in your Click-Through-Rate (CTR)! Keywords should ever be integrated in your ad. If the clear-cut keywords showing up in your ads, they get highlighted in bold. In particular, try plus the crystal-clear keyword(s) in the ad's heading.

8. D. All of the preceding.

9. C. Believe it or not, the word, 'killer' is established to be a actual attention-getter in Google ads. Why? Who knows - but it building complex.

10. A. Having the investigate keyword in your ad's fair URL is proven to give your ad a flourishing location zest - for free!

Did you pass? If you did, fine done! For the pause of us, here's the pedestal line:

If you poverty to give up seemly Google's 2007 Least Likely to Succeed, probably it's event to coppice up on your Google AdWords skills. What are you waiting for?

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